Anheuser-Busch is rolling out B(E) - B to the E - a new caffeinated, sweet-flavored beer, according to CNN's Web site.
The new beer targets younger generations and competes with partygoers who drink vodka and rum. To target this audience, the marketing campaign will rely on in-store and nightclub marketing approaches, according to Anheuser-Busch.
The ingredients of B(E) include ginseng, guarana, caffeine and berry aromas for a sweeter taste. It will contain 6.6 percent alcohol, CNN reported.
Despite the larger trend toward healthier beers, B(E) is a high-carbohydrate drink because its target audience is generally not concerned with the carbohydrate count, CNN said.
