Despite Friday night’s rain pour, fashionistas flooded the streets of Georgetown on Sept. 8 to enjoy a night of champagne toasting, trend spotting and high-end discount shopping.
Hosted by the Georgetown Business Improvement District and the 2011 Fashion’s Night Out Host committee, over 100 Georgetown salons, stores and restaurants united to create the highly anticipated event that took place simultaneously with other FNO events worldwide.
Fashion’s Night Out took place in 18 countries, 250 cities in the United States and over 1,000 stores in New York City alone, so the expectations at Georgetown were high. But according to attendees such as AU alumna, Jackeline Stewart, these expectations were surpassed.
“My highlight was getting free champagne at the CK Underwear Store,” Stewart said. “Also, Aldo had a great sale. I got Oxford shoes for $34!”
Her friend and sorority sister Keren Odeah Johnson agreed that the event was successful despite the rain.
“The rain made it cooler,” Johnson said. “There’s always something to do when it’s sunny outside. Otherwise I would be indoors right now.”
“Rain doesn’t stop my show. Never has. Never will!” Stewart added
Various Georgetown establishments offered incentives for FNO shoppers and each participating store extended their hours to as late at 11 p.m.
Some stores, such as Anthropologie and J. Crew offered personal shopping and others, such as BCBS and Blue Mercury, offered hors d’oeuvres and champagne. Other stores even created a complete party environment with deejays and dancing, like PNC Bank’s outdoor dancing event with DJ Obeyah.
Other Georgetown stores that participated in Fashion’s Night Out’s festivities were Rugby, Charm, Sisky, UGG Australia, TD Bank, Tari, Intermix and more.
Even the businesses that decided not to hold an event in their stores took part in the night’s activities. Co-owner of the Georgetown store Shoe Gallery supported his fellow Georgetown businesses by attending many of the events.
The Lululemon Athletica store featured models doing yoga positions in their store window.
“Lululemon [Athletica] was my favorite because the girls are so happy and excited at all times and there was a dance party in there,” he said.
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