Dominating social media platforms such as TikTok and the fashion runways, the old money aesthetic is rising in popularity once again.
The old money trend stresses investing in higher quality pieces and consuming less fast fashion. However, you don’t need to spend a lot of money to follow this trend.
Harper’s Bazaar Australia describes the old money style trend as an "emphasis on high-quality pieces in neutral shades that can be worn interchangeably and will last.”
In short, this trend favors simple and elegant clothing pieces. Brands that embody this aesthetic are Ralph Lauren, J. Crew and Uniqlo. Rising in popularity since 2023, brands have begun to alter their aesthetic to cater to it.
However, Ralph Lauren shows that this is not just a trend. It is a timeless aesthetic.
The fashion brand’s muse for its clothing designs are British aristocrats and other members of elite society such as members within the royal family. Many debate whether the old money style will become out of fashion, but in reality, the style has always been around.
Ralph Lauren founded the brand after inspiration struck when he worked for a tie company according to Britannica. He opened his tie store featuring his designs called Polo in 1967. Mr. Lauren released his first menswear line in 1968. Later in 1971 Polo’s first womenswear line was debuted.
The fashion house received its big break within the industry in 1974. The Polo brand dressed the actors in the Great Gatsby adaptation film.
The old money style features simple silhouettes for designs and colors. The classic cable knit sweater is a piece that is becoming more popular because many take inspiration from the style. This is a signature from Ralph Lauren, as well as J. Crew and Uniqlo, which is a more affordable brand.
Pop culture films and media have influenced the resurgence of this style. The film “Saltburn” and the resurgence of “Gossip Girl” have inspired audiences to follow this style.
Despite the Old Money Aesthetic originating from aristocracy, the concept behind it promotes simplicity and purchasing sustainable pieces.
It is safe to say that the style is here to stay due to the influence on media platforms and the timeless designs.
This article was edited by Maria Tedesco, Marina Zaczkiewicz and Abigail Turner. Copy editing done by Luna Jinks and Emma Brown.
