The Eagle Media Kit

2024-2025

The Eagle is American University's 99-year-old newspaper of record. We reach readers with our website, email newsletter and print edition. It is editorially independent of the university. The Eagle was named Best Newspaper at a four-year school with 5,000-10,000 students by the College Media Association in 2023 and 2022.

• Our website receives about 56,000 page views per month.
• Our email newsletter reaches over 4,200 subscribers every Friday morning with a 40 percent average open rate.
• Our special print editions typically run twice per semester with 2,500 copies.

If you would like to buy an advertisement with The Eagle in our print, online or email editions, please contact our business manager Alexa Gelormini at businessmanager@theeagleonline.com or agelormini@theeagleonline.com.

Note: The Eagle does not accept paid or sponsored guest posts. The Eagle also does not do link insertions. 

Online advertising

In the last 12 months, our website has averaged 33,000 unique viewers and 56,000 page views per month. It is our newspaper's centerpiece, where we publish 3-5 articles daily during the school year. Payment is due upon initiation of ad run for new advertisers.

• Leaderboard (728px x 90px): $700 per month
• Button (120px x 90 px): $300 per month
• Body Rectangle (300px x 250px): $550 per month
• Skyscraper (160px x 600 px): $300 per month 

Newsletter

Our email newsletter, launched in August 2017, has over 4,200 subscribers with a 40 percent open rate. The industry average open rate is about 18 percent. It goes out every Friday morning with a roundup of stories from the week and columns written by our staffers. By advertising in our newsletter, you will get a clickable banner at the bottom of the weekly email for our readers to learn more about your products or services.

• 600 x 200 banner: $300 

Instagram

The Eagle posts multiple Instagram stories a day to promote articles to students. Our Instagram stories average 30,000 views per week. Instagram ads will be up for 24 hours on a weekday of your choice. 

• One Instagram story: $100 per post
• Three Instagram story posts: $200 per bundle (posted within a span of one to two weeks)

Print edition advertising

The Eagle typically prints one special editions per semester, adding up to two per calendar year. These print editions typically come out in November.   

• 1/4 Page (5" x 6.8"): $200
• 1/2 Page (10.5" x 6.8"): $450
• Full Page (10.5" x 14"): $700
• Back Page (10.5" x 14"): $750